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Email marketing consumer panel

Access one of the largest online consumer panels in Australia through our Ticketek Rewards program.

Great coverage - target the right consumers

Our online panel gives you the access to over 2.2 million Australians for your online marketing campaigns.

• Undertake your marketing campaigns cost-effectively
• Target the right consumers using demographic, interests and lifestyle information.

How does it work?

About the members

Members have mainly been recruited from Ticketek's customer database - Australia's largest ticketing agency.

Our database has over 2.2 million consumer email records, and covers consumers in metropolitan, regional and rural areas across Australia. We have excellent coverage of the AB profile.

Other methods we use to grow and refresh our member base include:

• Refer-a-friend by current members
• Online banner advertisements
• Cross-promotions
• Traditional media

Member incentives

Members are rewarded with Ticketek Rewards Dollars for viewing advertising and promotional material, and purchasing products and services. Members then redeem the Reward dollars for gift vouchers at Ticketek, Hoyts and Magshop.

How to use our service

Contact our online members for:

• Direct response campaigns - generate consumer response through clicks, form submissions (e.g competitions, newsletters etc) and sales.
• Branding campaigns - increase awareness of your brand and current products and launch new products.

Specific targetting

Target the right audience for your products and services based on:

• Age
• Gender
• Location
• Household Income
• Household Composition - family structure
• Dwelling type
• LandScape - geo-demographic segmentation tool
• Spotlight - segmentation of entertainment, event, and lifestyle preferences
• GeoRisk - Credit risk related to a neighbourhood
• Ticketek ticket type purchased

There is also a range of other more specific variables to choose from.

Campaign fees

Depending on your needs and budget, we can tailor a campaign accordingly.

What else do I need to know?

Note that as a user of this or other data products, particularly those that may involve use or disclosure of personal information, you would need to comply with the Privacy Act 1988 and other applicable data protection and privacy legislation.

Find out how your business can benefit from these sophisticated marketing tools

Call our Specialists

1300 783 099

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