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This service gives you an estimate of an individual's age range

Market to the right age group

The behaviours and attitudes of people vary based on their generation (eg Baby Boomers, Generation X, Generation Y, etc). In addition, many people's requirements, behaviours and desires change as they age.

You can use the service to help you:

• Enhance short and long-term strategic marketing
• Give you strong insights into who your customers are and what they need
• Acquire customers in the right age group for your product or service
• Create product offerings that are tailored to the needs of the different age segments.

How it works

We develop our Age Group information using statistical modelling.

The indicator estimates the age group for each person based on their:

• First name
• Household demographic
• Geographic statistics.

How to use the service

For Age Bands to be appended to your consumer or prospect data you will need first name and residential address. If you have captured gender on your database it will probably improve the append rate.

If you have a preferred age range for customer acquisition we can supply a compliant consumer record for out-bound marketing.

Cost

The price for appending Age Bands will depend on the volume of records you would like enhanced or whether you would like to license the product for internal analysis and profiling.

Pricing for data enhancement and licensing can be obtained by contacting us.

Click here to download the product specification.

What else should I know?

Our Age Group information is updated quarterly.

Like all data products, particularly those that may involve use or disclosure of personal information, you must comply with the Privacy Act 1988 and other applicable data protection and privacy legislation. You should also take steps to ensure that your systems and processes when using a product of this kind addresses your obligations under discrimination and related legislation.

   Data Express

Visit Data Express to begin using this product

For more information on our products and services designed to help you find new customers

Call our Marketing Specialists

1300 783 099

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