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Customer Campaign Management
Have your direct marketing and customer management resources on tap
Outsourcing all the data management components of your direct marketing helps manage your budget better while having access to a wide range of data sources, technical and analytical skills. We can maintain your marketing database to manage contact rules, provide campaign analysis and campaign history all within a protected environment. Make your campaign management a variable cost.
Benefit from a wide range of services and expertise
- Outsourced data manipulation capability
- Project management of back room data processing
- Secure data processing environment (treatment of confidential data)
- Ability to quickly process large volumes of data improving speed to market
- Access to one of the largest prospect pools supported with a wealth of demographic and behavioural variables
- Propensity modelling to identify people estimated as more likely to respond to a campaign
- Propensity modelling to identify people likely to be approved for the product (credit related products - cards, loans, utility services, mobile phones etc.)
- Ongoing assessment of applications and benchmark to overall market activity
- Development of Champion / Challenger campaigns
- Standardised reports on campaign success
- Consultancy on campaign improvement
What's in it for me?
An outsourced campaign solution allows you to have access to a resource pool at the time when you perceive the need for it. It may help avoid resource constraints in your company and give you a timely, cost efficient solution to running direct marketing campaigns.
What else do I need to know?
As a user of this or other data products, particularly those that may involve use or disclosure of personal information, you would need to comply with the Privacy Act 1988 and other applicable data protection and privacy legislation.
Find out how your business can benefit from these sophisticated marketing tools
Call our Specialists
1300 783 099
