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This service provides a modelled estimate of the relative income for a given household.

Cross-sell and up-sell to the right households

You can use this service to analyse your customers by their income band. For example, you can:

• Assess customers who have certain products by income level, to help you target customer acquisition campaigns
• Understand existing customers' income to help you cross-sell and up-sell
• Focus your marketing campaigns to the right income brackets (e.g. luxury goods)
• Plan distribution
• Make location decisions

The level of household income is a key driver for making a purchase decision. The Household Income Band can improve your targeting.

How it works

The service provides an estimate of the income that each household is generating. We make this estimate by adding the total personal income of all household members aged 15 years and over, including:

• Wages and salary
• Investment income
• Government payments.

How to use the service

You will require a valid residential address, postcode and State, with DPID if available. If your database doesn't include DPID's for residential addresses, we can supply software to enable you to append Household Composition for internal use and analysis.

You will receive information added to each matching customer record to show the relevant household income band, from 1 (low) to 14 (high).

Click here to download the product specification.

Cost

The price of appending Household Income Band to your database will depend on the volume of records you would like update or whether you would like to license the variable for internal use and analysis. Household Income Band can also be purchased as a filter when selecting a target market for specific marketing campaigns.

What else do I need to know?

As a user of this or other data products, particularly those that may involve use or disclosure of personal information, you would need to comply with the Privacy Act 1988 and other applicable data protection and privacy legislation.

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1300 783 099

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