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Does housing density relate to varying consumption?

For a range of products and services high rise apartments are likely to have different overall consumption pattern to separate dwellings on quarter acre blocks.

This service can help you to:

• Understand whether specific area's consumption behaviour may be coincidental with its housing density
• If this is the case, identify specific areas that can be expected potentially to have higher consumption for your products and services
• Target marketing campaigns more efficiently.

How it works

The Housing Density Indicator is calculated after each census.

We calculate density by taking the number of households in each Census Collection District (CCD) divided by its total area (in square kilometres). For example, if there are 200 households in a CCD with a total area of 10 square km, the household density is 20 households per square km.

The Density Indicator ranks each CCD on a scale of 1 (high density) to 10 (low density).

How to use the service

You will require a valid residential address, postcode and State, with CCD's appended. If your database doesn't include CCD's for residential addresses, we can supply software to remedy this before you use the service.

You will receive information added to each matching customer record to show the Housing Density Indicator.

Cost

The price of appending the Housing Density Indicator to your database will depend on the volume of records you would like updated or whether you would like to license the variable for internal use and analysis.  The Housing Density Indicator can also be purchased as a filter when selecting a target market for specific marketing campaigns.

What else do I need to know?

A CCD is the base geographic boundary used by the Australian Bureau of Statistics to report on the Census. Each CCD contains about 200 - 250 households.

As a user of this or other data products, particularly those that may involve use or disclosure of personal information, you would need to comply with the Privacy Act 1988 and other applicable data protection and privacy legislation.

Click here to download the product specification.

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