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ACQUIRE

• Buy Prospect Data
  • Commercial Prospect Data
    • Rent a Commercial List
    • Licence Commercial Data
    • Segmentation Filters
  • Consumer Prospect Data
• Optimise Campaign Performance
• Enhance Data Quality
• Predict Customer Behaviour

VERIFY

• Verify a Commercial Entity
• Electronic Customer Identity Verification
• Verify Assets

ASSESS

• Investigate Credit Worthiness
• Corporate Risk Assessment
• Investigate Insurance Risk
• Check Tenancy History

Commercial Data for Marketing and Analysis

Add to your knowledge of customers and prospects

You can improve the management of your customers and prospects by licensing a compliant marketing universe or by adding a range of specific commercial attributes to your customer file for internal analysis and segmentation development. Attributes available include ANZSIC codes, Time in Business and Entity Type.

Whether you are looking to build a marketing database, or enhance your ability to segment your existing customer base, we can help you make the right choices.

Improved data will lead to improved marketing

You can access a wide range of data to use as a marketing database or to enhance your existing customer file for internal analysis and modelling. Improving the overall targeting of your marketing campaigns will improve the results, raising your return on marketing investment.

You can also enhance your internal customer and markets analysis by increasing your knowledge base to help understand differences in customer behaviour and profitability.

Level of investment depends on your needs

You can license a complete commercial marketing database, with quarterly updates, or you can license segmentation solutions ranging from industry classifications to aspects of credit activity. Our consultants can help you make the right choice.

Examples of Commercial attributes available to help you in analysing customers and targeting prospects

• ANZSIC Codes (1993 and 2006)
• Time in Business
• Time Owned
• Credit activity
• Entity type

What else should I know?

Like all data products, particularly those that may involve use or disclosure of personal information, the client must comply with the Privacy Act 1988 and other applicable data protection and privacy legislation.

Find out how your business can benefit from these sophisticated marketing tools

Call our Specialists

1300 783 099

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