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SpotLight
- Analyse Customer Data
- Consulting and Analytical Services
- Consumer Segmentation
- Age Bands
- Housing Density Indicator
- Directors At Home
- Disposable Income
- Dwelling Type
- Employment Indicator
- GeoRisk
- Household Composition
- Household Income
- LandScape
- Length of Residency
- Metro / Rural Flag
- Owner / Tenant Indicator
- Predicted Movers Flag
- PropertyValue Index
- Prophe$y
- Rental Indicator
- Residential Capital Growth Indicator
- SpotLight
- Commercial Segmentation
- Conduct Market Research
- Analyse Credit Market Trends
You can use this information (based on appropriate consents) to identify customers with:
- Specific entertainment interests
- Varying entertainment spending levels.
Target interests and high discretionary spending
This service will help you to:
- Target prospects for goods and services that have a direct link to specific entertainment genres.
- Gain insights into the lifestyles of a customer or prospect base.
- Target customers and prospects with high discretionary expenditure for offers on luxury goods and services, travel and extreme experiences.
How does it work?
SpotLight is based on an analysis of the transactional data and customer research in the Ticketek customer base.
Entertainment preferences
The basic SpotLight service groups customers into 12 segments based on specific genres of entertainment and interests.
This segmentation is based on Ticketek customers':
- Actual purchases to entertainment events
- Responses to questions during registration about their current and future interests.
Customers can be allocated to more than one segment.
Entertainment expenditure
This service assesses the total spend per household within a street segment. Households are assigned to one of the following groups:
- High - Top 25% of Tickets per Household
- Medium - 26% to 74% of Tickets per Household
- Low - Bottom 25% of Tickets per Household
You can buy SpotLight as an annual license for profiling and segmenting your customer and prospect data. Or, (subject to appropriate legal requirements) you can add it to your customer and prospect data via our online service, Data Express.
How to use the service
You will require a valid residential address, postcode and State, with DPID if available. If your database doesn't include DPIDs for residential addresses, we can supply software to remedy this before you use the service.
You will receive information added to each matching customer record to show the relevant entertainment information.
Click here to download the product specification.
Cost
The price of appending SpotLight to your database will depend on the volume of records you would like updated or whether you would like to license the variable for internal use and analysis. SpotLight can also be purchased as a filter when selecting a target market for specific marketing campaigns.
What else should I know?
Like all data products, particularly those that may involve use or disclosure of personal information, you must comply with the Privacy Act 1988 and other applicable data protection and privacy legislation. You should also take steps to ensure that your systems and processes when using a product of this kind addresses you obligations under discrimination and related legislation.
You can use this information (based on appropriate consents) to identify customers with:
- Specific entertainment interests
- Varying entertainment spending levels.
Target interests and high discretionary spending
This service will help you to:
- Target prospects for goods and services that have a direct link to specific entertainment genres.
- Gain insights into the lifestyles of a customer or prospect base.
- Target customers and prospects with high discretionary expenditure for offers on luxury goods and services, travel and extreme experiences.
How does it work?
SpotLight is based on an analysis of the transactional data and customer research in the Ticketek customer base.
Entertainment preferences
The basic SpotLight service groups customers into 12 segments based on specific genres of entertainment and interests.
This segmentation is based on Ticketek customers':
- Actual purchases to entertainment events
- Responses to questions during registration about their current and future interests.
Customers can be allocated to more than one segment.
Entertainment expenditure
This service assesses the total spend per household within a street segment. Households are assigned to one of the following groups:
- High - Top 25% of Tickets per Household
- Medium - 26% to 74% of Tickets per Household
- Low - Bottom 25% of Tickets per Household
You can buy SpotLight as an annual license for profiling and segmenting your customer and prospect data. Or, (subject to appropriate legal requirements) you can add it to your customer and prospect data via our online service, Data Express.
How to use the service
You will require a valid residential address, postcode and State, with DPID if available. If your database doesn't include DPIDs for residential addresses, we can supply software to remedy this before you use the service.
You will receive information added to each matching customer record to show the relevant entertainment information.
Click here to download the product specification.
Cost
The price of appending SpotLight to your database will depend on the volume of records you would like updated or whether you would like to license the variable for internal use and analysis. SpotLight can also be purchased as a filter when selecting a target market for specific marketing campaigns.
What else should I know?
Like all data products, particularly those that may involve use or disclosure of personal information, you must comply with the Privacy Act 1988 and other applicable data protection and privacy legislation. You should also take steps to ensure that your systems and processes when using a product of this kind addresses you obligations under discrimination and related legislation.
Data Express
Visit Data Express to begin using this product
For more information on our products and services designed to help you find new customers
Call our Marketing Specialists
1300 783 099
